Lee Kwang-soo to endorse Toyota in U.S.

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Toyota Motor picked actor-entertainer Lee Kwang-soo as its new model  (Toyota)

Toyota Motor picked actor-entertainer Lee Kwang-soo as its new model to target consumers in the U.S. market.

The motor company unveiled the commercial series featuring the actor who endorses a new model RAV4 Hybrid on its official YouTube channel on Monday.

Toyota is expected to accelerate its global expansion with the Asian star as a new model,” Lee’s agency King Kong Entertainment said Wednesday.

The 30-year-old has built a strong fan base in China, Hong Kong, Taiwan and Singapore, mainly thanks to hit variety show “Running Man.”

Earlier in 2011, Toyota hired actor Lee Min-ho to promote its model Camry for a year and renewed the contract for another one year.

The Korea Herald