Park Shin-hye is the new face of ‘Roem’

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Korean Wave actress Park Shin-hye (Roem)

Korean Wave actress Park Shin-hye, with her pan-Asian popularity, has become the new model for casual brand Roem’s 2016 spring-summer collection.

An associate of the brand revealed that they had chosen Park because her esteemed reputation as an actress accommodates the brand’s goal to strengthen its presence in the Chinese market.

Roem, a subsidiary of Korean conglomerate E.Land Group, is known to emphasize femininity in their designs, and Park’s classy, ladylike attitude fits perfectly with the brand’s ideals. The brand has chosen rose quartz and serenity–Pantone’s colors of 2016–as their main inspiration for their spring-summer line.

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Korean Wave actress Park Shin-hye (Roem)

In the photo, she has a royal image in a red striped tweed jacket and an orange-red skirt.

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Korean Wave actress Park Shin-hye (Roem)

The trench coat in rose quartz gives her just the right amount of warmth for early spring.

The items used to make Park shine in the photos will be available through Roem’s stores and websites soon.

Min-kyung Jung
The Korea Herald